The mobility and technology sectors will meet for the first IAA in Munich from September 7 to 12, 2021. A new venue and a new concept: the IAA 2021 will become an exhibition, a forward-looking mobility platform and a dialog forum all at the same time.
The new IAA is a triad:
- The Summit on the trade show grounds will be the venue for brand and product presentations, and conferences for professionals.
- The Open Space will turn Munich’s most beautiful inner-city locations into interaction forums on mobility concepts for the future and stages showcasing technologies as experiences.
- The Blue Lane will connect the city center and the trade show with a test track where forward-looking mobility becomes a real experience.